Columbus Strategy: Focus23

Our strategy: Focus23

The goal of Columbus’ three-year strategy – Focus23 – is to become our customers’ digital trusted advisor driving increased customer value.

The three strategic elements Empower, Sustain and Delight will combined with a focused and simplified operation model unleash the full growth potential and make it possible to gradually increase profitable growth to minimum 10% annually in 2023.

We will serve our customers as digital trusted advisors with the goal of creating more value in our customers’ digital transformation journey and create life-time partnerships with our customers.

We will focus on serving larger customer within our key industries Food, Retail and Manufacturing delivering a range of advisory and digital solutions applying our 9 Doors to Digital Leadership®.

A key priority in Focus23 will be to drive profitable growth by developing our business to become a more focused and simplified operation with increased customer centricity and a more digital advisory approach.

With Focus23 we aim to delight our customers and empower our employees in a sustainable way.

We will implement a focused and simplified operation model to leverage global delivery capacity and synergies in the organization.



The Focus23 strategy includes a focus on simplified operation through:

  • A new customer centricity organization and a customer serving principle with focus on larger customers
  • Uniform business processes to accelerate collaboration
  • A true global operating model less dependent on local presence.


By building global capabilities within digital advisory and intensify focus on customer centricity, we unleash the full potential of our people and organization to deliver customer value.

Columbus is a people business and in order to deliver on our strategic goals, we rely on our highly skilled, engaged and loyal employees.

We will ensure that we have the right advisory skills which among others are driven by our Global Academy, mentoring programs and career possibilities.

We aim to improve our employee satisfaction and decrease employee churn and build one strong, collaborative and customer focused culture.


By advising on industry sustainability and offering solutions to run a sustainable business, we build trust and sustainable relationships with our customers.

We will intensify the focus on applying and implementing relevant solutions within sustainability that address the needs of our customers in our key industries.

Columbus’ purpose is ”Transformation for a better tomorrow”. With Focus23, we empower our customers’ sustainability journey by advising and delivering solutions that enable our customers to run a profitable, growing and sustainable business.


By creating higher value to our customers, we achieve a better customer experience resulting in higher customer satisfaction, long-lasting relationships and advocacy.

Columbus will serve our customers as digital trusted advisor and implement a customer serving concept that put the customer in the centre of our organization.   

We want to be more for our larger customers in our key segments. We want our customers to acknowledge that we listen and understand their strategic and digital business needs and we advise on their digital transformation.

We will intensify how we work and learn from customer feedback to increase customer loyalty which is key in driving growth.